A successful campaign needs to reach out through the most powerful media you have available. Sometimes they are born from a single execution in more traditional media, sometimes they live and thrive in a more digital environment. However they come to be, each campaign should be as unique as the concepts driving them.
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We were engaged to help Metro’s digital platform transform the industry.
To not only service the consumer in ways that are not done today, but in a way that they have never been done before.
We were asked to take the complexity out of a complicated retail process and provide true customized solutions for our customers.
As creative lead, I worked closely with the UX team and my team of designers to create a modern and seamless digital experience for our customers.
Working as creative lead and partnering closely with UX, business owners and strategy, we created, from scratch the ways which listeners will connect with artists and themes through a simple and intuitive UI that leads down paths and connections never before dreamed of.
When we reach our consumers the right way, we've taken them on a journey they weren't expecting. Here are a few of the Interactive experiences I've been fortunate enough to create throughout my career.
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On all of these projects, I was a player every step of the way, from the digital strategy to the concepting and design of the user interface. These sites and apps used all sorts of technology to help tell a great story and reach our consumer in an engaging and unexpected way.
I love to tell stories. Having the ability to combine them with powerful and memorable imagery is something that I don't take for granted. I attack each opportunity that I have to create as if it were my last go at bat.
Throughout my career, I've always strived to create beautiful, thought-provoking and simple concepts. On some of these ads I was Art Director, on others Creative Director and even photographer when the opportunity arose. Look closely and you can even see my son's room as the set on the Interstate Batteries campaign.
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Graphic Design was my first passion, and I firmly believe that design is everywhere and makes life either a beautiful experience or a living hell. I don't know about you, but given the chance, I always go for the beautiful experience.
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Here are my own personal creations. Much like the work that I've done, it's varied, different and unique. It's as multidimensional as my career has been, changing and transforming as I have through time.
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